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Cardinals Enjoy "All Or Nothing" Premiere

Posted Jun 10, 2016

Team takes part in Los Angeles event to highlight series release coming July 1

LOS ANGELES – Calais Campbell knew the ending of this movie, but it didn’t matter.

The defensive lineman was just one of a contingent of Cardinals who made the trip to southern California Thursday night for the premiere of the Amazon/NFL Films series “All or Nothing.” At the heart of the evening, which included a red carpet walk in front of the media, was a screening of the seventh episode of the eight-episode series, chronicling the Cards’ dramatic playoff win against the Packers.

With the dramatic way the episode was cut and an original score setting the tone, “I was on the edge of my seat and my heart was beating fast, and I knew exactly what was going to happen,” Campbell said.

The full series will be available on Amazon July 1, both to Amazon Prime customers and – through Aug. 31 – regular Amazon customers. (Click here for the “All or Nothing” page.)

But with the Cardinals ending minicamp this week, the premiere came this week. Team president Michael Bidwill, coach Bruce Arians, General Manager Steve Keim and players Campbell, Carson Palmer, Larry Fitzgerald, Patrick Peterson, Tyrann Mathieu, Michael Floyd, David Johnson and Mike Iupati all made the trip.

Bidwill, Floyd, Campbell, Peterson and Johnson visited NFL Network to record various segments on different platforms promoting the first-of-its-kind series, which NFL Films and Amazon hope to make an annual event.

“I was talking to Michael Bidwill the other day, (telling him) ‘Everyone is going to do this now.’ Why wouldn’t they?” Palmer said. “I’m most excited for (the year) 2038 when I can show my kids when they are grown, or my grandkids, or my wife and I look back at the year. It’s cool to have a yearbook to go back and rewatch at some point way, way down the road.”

The Cardinals didn’t want to do “Hard Knocks,” the NFL Films-produced real-time look into a team’s training camp every year. Arians hates the idea of showing players getting cut.

While “All or Nothing” chronicles the Cardinals’ entire 2015 season, the focus is on the players off the field and simply how the Cardinals prep and play the games. That was evident in the Packers’ episode, which contrasted the actual action in the game to the reactions not only of people like Arians, Campbell and Peterson, but also Arians’ wife Chris, Johnson’s then-fiancee-now-wife Meghan and Bidwill and Keim.

“They presented it in a way and they did a very professional job of not intruding in our space,” Arians said. “We had very small cameras, everyone got used to them after a while. I got used to having a microphone on every day. You’ll be able to tell, I didn’t change any.”

Indeed, the coach, known for his colorful language, unsurprisingly put it on display during the Packers’ episode.

“I’ll get a few bibles in the mail, I’m sure,” Arians quipped. “And rightfully so.”

The eight episodes stretch from the 2015 draft through the NFC Championship loss, eight hours of programming culled from thousands of hours of raw material.

“The show evolved over time,” Bidwill said, “and I think we’ve put together something that is very, very special.”

Special enough that for the first time, a team’s entire season is chronicled from start to finish.

“We won 13 games and I’m curious to how (the series) is put together,” Campbell said. “There were a lot of things that happened. We won a lot of games so there weren’t too many lows, but there were some lows, and highs, and times we had to figure things out.

“The NFL, inside look into locker rooms, I’ve been asked countless questions how things are. This will be a first-class look into how things are, which is pretty cool.”

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