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Eyeing Another Super Bowl For Arizona

As the week for Super Bowl XLIX gets started, future game is in the plans


Cardinals president Michael Bidwill speaks during Monday's Arizona Super Bowl host committee press conference in downtown Phoenix.

Super Bowl week has just begun in Arizona for the XLIX version of the game, but David Rousseau, chairman of the Arizona Super Bowl host committee, admitted that he's given some thought to bringing the game back to the state as soon as the year 2020.

There is little question the committee, and Cardinals president Michael Bidwill, would like to see the NFL's centerpiece return sooner than the seven years between this year's game and the last Super Bowl here following the 2007 season.

"That's obviously the outcome we are all focusing on, successfully delivering on the bid (this year) and fulfillment," Rousseau said Monday, following a Welcome to the Arizona Super Bowl press conference. "The new model … is you being invited to bid (by the NFL) as opposed to having 31 bridesmaids. We are anticipating a successfully delivery at this time, maybe taking a deep breath, and then having an opportunity to be in play for one of those (future) games."

The next three Super Bowls have already been awarded. Next season, the 50th Super Bowl, the game will be held at Levi's Stadium in Santa Clara, California. In 2017, it will go back to Houston at NRG Stadium. In 2018, it will be held

in the yet-to-be-completed Vikings Stadium in Minneapolis.

The path to getting a Super Bowl is different than the one the Arizona Super Bowl Host Committee took to get the one being played this weekend.

It was the Arizona Super Bowl host committee and Bidwill who successfully lobbied for the change in bids, which now has the league coming up with two finalist cities instead of taking expensive bids from as many cities that chose to chase a game. Arizona had missed out on multiple bids during the pricey previous process.

But having a Super Bowl in Arizona is important, Bidwill said, for economic growth in the state.

"We have a tremendous opportunity here and we've been working on this a long time," Bidwill said. "The benefit of this is that it's just a tremendous platform for us to showcase Arizona."

Bidwill said the game and surrounding events gives the Valley and state a chance to "pitch" the area, calling it a chip in the "free agency of the corporate world." Rousseau said many big companies come to the Super Bowl city and that's Arizona's chance to get in front of them.

"We have everybody's attention," Rousseau said.

There was a reason that Bidwill and Rousseau were joined at the press conference not only by Super Bowl Host committee president Jay Parry and NFL senior vice president of events Peter O'Reilly, but also Governor Doug Ducey.

The bid process isn't the only change that has come to gaining future Super Bowls. The NFL owners, in their quest to grow the game internationally, also passed a rule last year that any city that is awarded a Super Bowl going forward must agree to give up a home game that will be played in a foreign market.

It's become difficult for the NFL to find teams that are willing to give up home games in front of sellout crowds. The Cardinals, who have sold out each of the 93 games they have played at University of Phoenix Stadium, don't want to surrender a home game but it's now the price that must be paid.

"It's a positive for the league and I think for the community because they get the benefit of a Super Bowl," Bidwill said. "Fans are going to have to understand there is a little bit of a give and take."

First this week must unfold, although everyone involved believes the Valley is much better prepared for an impressive week of Super Bowl hosting than the last time the game was here in January, 2008.

"This is our time to shine," Bidwill said.

Images of cheerleaders from across the NFL converging at Sunday's Pro Bowl

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