Cardinals president Michael Bidwill is at the owners meetings in Florida this week, and Tuesday morning talked about a variety of topics -- including the new "All Or Nothing" eight-episode series coming on Amazon that will chronicle the Cards' 2015 season from the draft through the NFC Championship. Bidwill, appearing on the "Doug and Wolf" Show on Arizona Sports 98.7, said it was just about a year ago when he started a dialogue with NFL Films to capture many of the behind-the-scenes parts of the team "many people have never seen before."

"I think it's going to be very good for the Cardinals and the players and coaches," Bidwill said. "We're going to be able to tell some great stories."

Bidwill said he believes the series won't just be on the premium Amazon Prime but "potentially in front of their pay wall," which would open up the availability to many more people. Ultimately that's what Bidwill would like to broaden the fan base and "continue to improve our footprint" as a franchise.

As for the comparison's to HBO's training camp documentary "Hard Knocks," Bidwill said "it's different and I think it's better. I wasn't interested in doing "Hard Knocks" but I thought there were elements we could do in a completely different way."

-- The owners will vote on various potential rule changes/new rules on Wednesday. One is the concept of player ejections with two unsportsmanlike fouls or some variation there (Bidwill noted rules, if passed, can often morph during discussions). "It should be the rare exception that any of our players or personnel on the field are acting in an unsportsmanlike manner, and if it happens a second time, I'm all in favor of getting them off the field completely and sending a strong message," Bidwill said. "Because we have millions of kids watching us. ... National Football League football is about playing hard within the rules, within the white lines and doing it in sportsmanlike fashion."

-- On the concept of commissioner Roger Goodell retaining the power to discipline players -- something the NFL Players Association would like to change: "At a very high level, it's about the NFL brand," Bidwill said. "We don't want to outsource that ultimate decision about discipline to a third party. That's just my opinion. I feel like no one has more reputationally to lose than we do, and we don't want our commissioner to lose that power."

-- Bidwill didn't say the Cardinals are on tap to play any of the international games on the horizon -- there have been reports of potential future games in China and Germany -- but was clearly behind the concept. "When you think about the global brand, the NFL is an important American brand and everyone wants to continue to expand their presence in the global marketplace," Bidwill said. "We want to continue to bring live games to the international scene, that's how many global sports grow."

-- Not surprisingly, he was bullish on the Cardinals' offseason moves, especially the trade for pass rusher Chandler Jones.

"We all recognize what happened in the Super Bowl," Bidwill said. "Steve and his team did a great job of crafting a trade that is true win-win with the New England Patriots."