The NFL launched a new national youth health and fitness campaign designed to tackle childhood obesity. NFL Play 60: The NFL Movement for an Active Generation will focus on the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. NFL Play 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations— Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Nickelodeon, United Way, and the U.S. Department of Health and Human Services. In additional to national PSAs and online programs, Play 60 will also be implemented locally in each NFL market via various programs.
On Saturday, September 27th, from 12:00-3:00 PM, Nickelodeon will "Go Black" and stop all programming in an effort to encourage children to go outside and play. In Support of this event, the Arizona Cardinals will hold an event at the University of Phoenix Stadium's "Great Lawn" with games and activities for children ages 7-14. Our goal is to launch a state wide event that would bring children away from their TV's and video games on a Saturday afternoon.
The Arizona Cardinals would like to invite all Arizona elementary schools to host their own "Worldwide Day of Play". Here is how it will work.
• Each school would open their playground on 9/27/08 from 12:00-3:00 PM
• School staff will control play area and games of their choosing.
• Families enrolled in the school may come and take part in the games.
Besides encouraging the children to lead healthy active lifestyles, what is the benefit for the schools holding such an event? The Arizona Cardinals have created a reward system for schools that choose to participate.
• Each school who decides to participate will receive 2 tickets to a cardinal's home game (for individual(s) who coordinate the event).
• Schools with the most participation will receive rewards. School rewards include:
-1st Interactive Kids Zone w/ player at school
-2nd A player appearance at the school
-3rd 25 tickets to a cardinals home game
(5 adults, 20 kids)
How do we get involved?
Simple, select one or two school staff to be the liaison(s) for this event. Begin completing the check list below and contact Sheldon Meeks.
-Begin informing parents about this event and the reward possibilities. Distribute waivers and have parents bring them to the event. Please print extra waivers for the day of the event. Every child must have a signed waiver in order to participate. If a child does not have a signed waiver and is playing during this time, it is not under the Arizona Cardinals "Worldwide Day of Play Event".
-Send via email or fax proof of liability insurance naming the Arizona Cardinals Football Club as additional insured.
-Collect waivers and record the following: CLICK HERE to download the waiver
-Total number of students that participated in Worldwide Day of Play.
-Send signed waivers and photos to Sheldon Meeks.