Hired as the team's Chief Operating Officer in August of 2023, Jeremy Walls oversees the Cardinals business operations.
In collaboration with team owner Michael Bidwill, since joining the organization Walls has led a substantial restructuring of the Cardinals business practices to strategically realign and refocus the team's various business departments. This has included a reorganization of the business departments, hiring over 100+ new staff members – many in senior leadership positions – to best serve Cardinals fans and business partners, building out a new business intelligence team, implementing a strategic business planning process, and moving the entire business staff into a new open concept office down the street from the Dignity Health Arizona Cardinals Training Center.
Among the more significant of these efforts over the last three seasons has been the creation of three innovative, new seating options at State Farm Stadium that provide some of the most unique and luxurious experiences available across the sports landscape. These offerings allow fans to view Cardinals games from first-of-their-kind luxury endzone casitas and field-level seats and suites that were introduced in 2024, along with the Casita Garden Club and the Morgan Athletic Club, a 1920's style supper club hosted by The Global Ambassador. Adding to those exclusive options where guests can enjoy hand-crafted cocktails and high-end menu options, in 2025 the team unveiled Casa Roja at the Fifty, offering both an unparallelled midfield view of the game as well as access to a Spanish-inspired dining experience featuring exceptional food and beverage selections.
Since joining the Cardinals, Walls has assisted in leading several initiatives to re-imagine the game day experience at State Farm Stadium. This has included the implementation of 12 new local restaurant concepts, a reimagination of the game entertainment experience, replacing new LED ribbon boards and rebranding the concession areas throughout the venue.
Another initiative spearheaded by Walls was the launch of the Cardinals Foundation in August of 2025. Specifically focused on supporting Arizona's special needs community, the Cardinals Foundation marks a powerful new chapter in the team's legacy of charitable giving. To support the foundation, the team held the inaugural Cardinals Climb: Hike for Special Needs at State Farm Stadium in February of 2026. The culmination of a year-long fundraising event, Cardinals Climb saw State Farm Stadium transformed into an immersive climbing and hiking experience. The first-ever Cardinals Climb was a resounding success, raising over $2 million as more than 3,500 individuals participated across nearly 200 teams. In May of this year, the team announced that the $2 million raised is being distributed to 60 organizations across Arizona, representing 100% of the funds raised by the first-year event, making it one of the top fundraisers in the NFL.
Another area in which Walls has played a vital role is in the Cardinals efforts surrounding youth football. In 2024 the team developed the Cardinals Flag Football Campus on site at State Farm Stadium and also partnered with Arizona's Family to broadcast a high school girls flag football game of the week, both NFL firsts. In 2026 the Cardinals Flag Football Campus served as the site of the inaugural Great Southwest Athletic Conference (GSAC) Women's Flag Football Championship which featured teams from Arizona and California competing for the conference's first-ever flag football championship. In April of 2026, the Cardinals also launched the Junior Cardinals Flag Football League in Calgary, Alberta, marking the first time an NFL team has directly invested in a Canadian youth flag football league.
The 47-year-old Walls joined the Cardinals after spending the previous 10 seasons (2013-22) with the Miami Dolphins, most recently as the organization's Senior Vice President, Chief Revenue Officer (2020-22). In that role, Walls led the team's corporate partnerships, marketing, ticket sales and operations, member services, suites and food/beverage operations. He also led the commercial and marketing teams for the Formula 1 Miami Grand Prix and along with IMG co-led the Miami Open tennis tournament. Walls previously served in the role of Senior Vice President & Chief Marketing Officer with Miami.
Before joining the Dolphins, Walls worked with the San Diego Padres as Vice President of Ticket Sales, Service & Operations (2012-13). He also held roles as the Director of Team Marketing and Business Operations (TMBO) for the National Basketball Association (2009-11), Director of Groups, Suites and Inside Sales for the Arizona Diamondbacks (2007-09) and as Group Sales Manager with the Phoenix Suns (2002-06).
Walls earned a degree in Sports Management from Mount Vernon Nazarene University. In 2017, he was honored by the Sports Business Journal as a member of its 40-Under-40 Class, which recognizes the best and brightest industry executives under the age of 40.
Jeremy and his wife, Maile - an Arizona native - have two children – Kaelin and Kostner and reside in south Tempe.
