It isn't unusual for an NFL Films crew to show up in Tempe a couple of times a year, gathering practice footage or working on a piece. But last year, the crew didn't leave. Some of the faces changed, sure -- when you are embedding with an NFL team, that's a bigger job than for just one group of three or four. But someone was around all the time, in the offseason, at training camp, through the regular season and playoffs (and a week in West Virginia). Sometimes they were even on the Cardinals' charter flight.
And now, the reason is out there: "All or Nothing," an eight-episode series on Amazon, is coming.
(There is no set date of when the release will be. That's still TBD.)
It's a massive logistical undertaking. It's unusual for a pro team, for sure, and certainly for an NFL team, but team president Michael Bidwill liked the idea and pushed for it from the top. He couldn't have picked a much more intriguing season for which to do it. A franchise record for wins, Tyrann Mathieu's big season and subsequent knee injury, Carson Palmer's MVP push, Larry Fitzgerald's renaissance, Dwight Freeney's midseason arrival, five primetime games. I'll be interested to see how they manage to break down eight episodes. Clearly there's enough to do even more.
People talk about distractions, but since nothing will air until after the fact, last season isn't impacted by the series (unlike, say, "Hard Knocks.") Also, once the crew was in place, it never seemed that overbearing. Cameras were installed in offices and meeting rooms, used remotely from a "control room" set up in the facility so no one would be bothered.
Even as someone who is pretty embedded myself, I'm looking forward to see this inside view -- views I don't get to see either.