The Arizona Cardinals Football Club and Gila River Casinos today announced a nine-year extension of the existing corporate partnership between the two organizations that has been in place since 2006.
Under the terms of the new Agreement, Gila River Casinos will receive naming rights to both the East and West Stadium Clubs at University of Phoenix Stadium. The stadium clubs will be re-named, "Gila River Casinos Club East" and "Gila River Casinos Club West". The premier signage within the stadium clubs will not only showcase Gila River's world class casino properties, but will also highlight and promote the unique history and heritage of the Gila River Indian Community.
Gila River Casinos will receive an array of advertising, marketing, promotional, hospitality and community elements as part of the new agreement. In addition, the Cardinals and Gila River will continue to develop community initiatives that promote a healthy, active lifestyle for Gila River youth, including a Cardinals Flag Football League, youth football clinics and more.
"We have always taken tremendous pride in our partnership with the Gila River Indian Community," said Cardinals President Michael Bidwill. "They have long been among our strongest and most loyal supporters so we are thrilled not only to extend our relationship but build upon it in this significant way."
"Gila River Casinos is proud to continue and expand our partnership with the Arizona Cardinals. As a long term partner of the team, the new naming rights of the East and West Stadium Clubs will continue to integrate our branding while providing increased revenues to the state and the city of Glendale. Additionally, the partnership will enhance a continuing focus on health and well-being of youth in the Gila River Indian Community," said Deborah Griffin, President of the Board of Directors.