The Rams and Patriots are in the middle of Super Bowl week, in which they prepare for the biggest game of the year while simultaneously dealing with the sideshow of unparalleled media attention.
It kicked off with Opening Night on Monday -- the new name for media day -- in which the players and coaches had random questions lobbed at them for an hour. The event has grown in prominence through the years, as thousands of fans now sit in seats and watch the spectacle.
Running back D.J. Foster is one of the few players on the Cardinals roster who has experienced it. He won a Super Bowl with the Patriots during his rookie season in 2016.
"It's crazy," Foster said. "It's a lot of stuff going on. It can be tough because there is still a game to play."
The Rams and Patriots finished with similar numbers this season and many expect this game to be a good one. Los Angeles might have the slightly superior team, but Foster believes New England's experience on the grand stage will be a benefit.
"New England has been there so many times," Foster said. "They're used to it. They understand how the process goes. L.A., it's new for them. Everyone has their new techniques and their mindset of how they prepare. But New England definitely has the experience of going through this process many times."
Foster's advice to his fellow players? Don't get distracted from the task at hand, but soak in the scene because it isn't guaranteed to come around again.
"It was one of the greatest experiences of my life being a part of that," Foster said. "I'm sure they're having a good time."