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Be a goldfish.

For anyone looking for the meaning behind this quote, look no further than the Apple TV+ phenomenon, "Ted Lasso." The eccentric soccer coach of AFC Richmond, played by Jason Sudekis, eloquently explains to one of his players that a goldfish is the happiest animal on earth because it has a ten-second memory. The quote is genius. It's simple, it's creative, it's memorable. It is also a mindset that the Arizona Cardinals players practice, albeit in their own way.

The mantra of the team has been "one and oh, every day," throughout the exciting start of the 2021 season. Every game, every week is its own battle. The team focuses on the game in front of them, and that game only. Whether a good result (which there have been a lot lately) or a not-so-pleasant result, the team moves forward with only one goal in mind.

As Budda Baker said, "We're gonna keep taking it day by day, week by week, and just play Cardinals football. It's a one-and-oh mentality each and every week."

Sunday was a game that has been circled on calendars around the NFL since it was released in May. The Los Angeles Rams, winners of eight-straight against the Cardinals, have held a firm grasp of the momentum in this series, but there was a different feeling in Inglewood on Sunday. "The Rams have had our number for a while, but this is a new year, a new Cardinals team," said Baker.

With all of the 'new' came a new result. The Cardinals took hold of the game and never let go. Kyler Murray maintained his MVP-caliber start to the season, James Conner and Chase Edmonds combined for 170 yards and two touchdowns on the ground, and the defense stood strong giving up 20 points or less for the third game this season. Matt Prater also chipped in with three field goals to check the box on a complete game from all three phases.

Kyler Murray's start to the season has been meteoric. His 1,273 passing yards are third in the NFL, his 76% completion percentage leads the league, his nine passing touchdowns tied for fifth best (he has three rushing touchdowns too), and every week there is a play that makes you stop and say, "How did he do that?" He is only the third quarterback in the Super Bowl era to post a 4-0 record, throw for 1,200+ yards and complete 75%+ of his pass attempts through four games, but he's anything but satisfied.

"We have to continue to prove it. I'm not too worried about what other people think," Murray said. "I think the guys in the locker room understand what we're doing, what we're capable of, and where we can take it."

A decisive win over a Super Bowl favorite should come with celebration and feelings of accomplishment, right? Enter the goldfish. "I don't want to get too far ahead of ourselves. It's a small step in the right direction, but this is the expectation," said Edmonds.

The Cardinals are the only team in the NFL that has scored 30+ points in each of the first four games this season. Their 1,762 total yards are also the most in franchise history through the first four games of a season. Although the numbers are pretty, the mindset hasn't changed in the locker room. "We need to perfect the little details. We can play with the best in this league. We take it very seriously, and we have a goal of playing in February. It's just the small steps," said Edmonds.

As Budda Baker so perfectly put it, "Today, we were one and oh."

Believe.