The Cardinals' practice facility and main offices is getting a name.
The team and Dignity Health announced Wednesday a 10-year agreement to call the Cards' Tempe home base the Dignity Health Arizona Cardinals Training Center.
"The Training Center is obviously featured many times throughout the year and throughout the day, especially when we are in-season," Cardinals president Michael Bidwill said. "This gives us a chance to talk about our partner, Dignity Health, and all of the different services and training they provide."
The Cardinals have been working at the Tempe facility since 1989, a year after moving to Arizona, but this is the first time a name has been attached. It recently underwent $15 million worth of various upgrades.
Bidwill declined to say how much the naming rights deal is worth to the team.
The agreement goes beyond naming rights. One aspect will include grant money from Dignity Health and the Cardinals – in conjunction with the NFL – that will fund additional athletic training staff for high schools across the state. Both organizations will continue their work on "Brainbook," a concussion education and awareness program for Arizona's high school athletes in all sports.
Bidwill emphasized the need for more athletic trainers in rural areas of the state. Both he and Dignity Health in Arizona President and CEO Linda Hunt also talked a lot about the "Brainbook" and its positive impact in health for teens across the state.
"The reason we were excited about this is this is a year-round facility," Hunt said. "It's very visible to the community. So this really emphasizes what we're trying to do in this relationship."