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Hyundai Partners With Cardinals

Car company will sponsor training camp; Logo on practice jerseys


The official logo for 2012 training camp with the new Hyundai deal.

The Cardinals' training camp trip to Flagstaff now has a sponsor.

The team announced Tuesday a multi-year partnership with car manufacturer Hyundai, a deal that includes Hyundai as presenter of training camp. It will also mean Cardinals players will wear a Hyundai logo patch on practice jerseys throughout the season, a first for the team.

The number of years in the deal was not disclosed. Hyundai will have vehicle displays, signage as well as promotional and hospitality options at Northern Arizona University during camp.

Hyundai also has a partnership with the Pittsburgh Steelers.

During the season, Hyundai will also have signage at University of Phoenix Stadium, promotional rights and media and tickets. The company will also get naming rights for the main entertainment venue outside the stadium, to be called the Hyundai Great Lawn Entertainment Stage. There will be interactive vehicle displays and fan promotions in the stage area for pre-game tailgating. Entry gate No. 1 at the stadium will now be called "Hyundai Gate 1."

"Hyundai Motor America and the Valley Hyundai Dealers are excited about our new partnership with the Arizona Cardinals," said Derrick Hatami, general manager, Western Region, Hyundai Motor America, in a statement. "We look forward to working with the team to further develop both the Hyundai and Arizona Cardinals brands, and creating a unique experience for Cardinals fans throughout the NFL season."

Training camp opens July 24 when the players report to Flagstaff, with the first practice July 25. The remainder of the camp schedule has yet to be announced, although the team is expected to release it soon.

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